By Michelle Rubin
The Dodgers are introducing the new Dodger Pride Rewards Program in 2014, available to season-ticket holders and premium seating mini-plan holders who have purchased a minimum of 10 games.
The program aims to reward the Dodgers’ most loyal fans for what they already do: attending games and using their tickets. The new loyalty card is an enhancement of the previously used MVP card (merchandise discount, early entrance, vertical access in Dodger Stadium) — as well as new opportunities and experiences.
Cardholders will now be able to receive special offers and discounts from the Dodgers and Dodger partners, as well as the chance to win Dodger prizes and experiences. The array of potential rewards includes autographed baseballs, seat upgrades and the chance to throw out a first pitch.
In addition to the new card, primary account holders will also have access to the Dodger Pride Rewards portal. The dynamic portal will house their special offers, as well as up-to-date game information and announcements. Participants can access the portal via their My Dodgers Tickets site or via www.Dodgers.com/Rewards. Eligible fans who are the primary account holder are automatically enrolled in the program.
“It was very important to us to develop a program that demonstrates to our season-seat holders we appreciate their loyalty,” said Dodger executive vice president and chief marketing officer Lon Rosen. “Dodger Pride Rewards offers incentives to our season seat holders that have not been offered in this manner before to Dodger fans.”
